18 - 20 April 2025

ADNEC Centre Abu Dhabi

Middle East Film & Comic Con


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MEFCC is committed to being environmentally sustainable and socially responsible. From dedicated assistance for people of determination to radical changes in the way we build our show - here is a breakdown of how we are embedding sustainability in everything we do.

Shaping The Pop Culture Fandom for a Sustainable Future

At Informa, we achieve sustainable commercial success through thoughtful market focus and superior results for our customers. Being a sustainable business is central to how we run our events, how we make decisions and how we do business every day.

Our continuing evolution is fueled by insight, innovation, and collaboration. We are proud of our commitment to having a positive environmental and social impact on both the communities and industries we work within.  

We know how sustainability is increasingly important.

Running Middle East Film & Comic Con gives us lots of opportunities to improve our impact environmentally, socially and economically in our region.  We want to make the event more responsible and play a role in helping the market improve its own sustainability by minimizing the impact our operations have on the environment and on the communities we serve with measures including the reduction of waste from single use plastics and printed materials; the offset of our carbon emissions with the use of renewable energies; and empowerment of the communities with educational events and purpose-driven partnerships.


We believe a sustainable event focuses on three main aims...

Inspiring Sustainable Development

Globe sketch of Inspiring Sustainable Development

We focus on:

  • Using our content and partnerships to help support the sustainability of the market our event serves.
  • Inspiring our suppliers, exhibitors and other stakeholders to deliver a sustainable event 

Running An Environmentally Responsible Show

Globe sketch of Environmentally Responsible Events

We focus on:

  • Reducing our event’s carbon emissions
  • Creating less waste
  • Considering the sustainability credentials of the items sourced for the event

Running A Socially Responsible Show

Globe sketch of Socially Responsible Events

We focus on:

  • Doing business safely and ethically
  • Ensuring our event is a welcoming environment for all
  • Considering wellbeing and accessibility
  • Creating a positive impact on our host cities